Precise BPO Solution provides outsourced landmark and keypoint annotation services, covering face, hand, pose, skeletal and 3D landmarks, for teams in automotive, healthcare, retail, sports analytics, AR/VR and robotics. Our 540+ in-house team in Pune, India have labeled over 38M landmark images, working to a target of up to 99.8% accuracy.
Security & Compliance
Landmark annotation — also called keypoint annotation — is the process of placing precise coordinate points on specific locations within images or video frames. Each point marks an exact reference: a facial feature, a body joint, a structural edge, or any spatial anchor that an AI model needs to understand geometry, motion, or identity. The resulting labeled datasets are used to train computer vision models for biometrics, motion analysis and AR.
Unlike bounding box labeling, which approximates object regions, or semantic segmentation, which labels pixel-level classes, landmark annotation captures precise (x, y) coordinates, or (x, y, z) in 3D, for key structural points. That is why keypoints are used when a box isn't precise enough, as in pose estimation or facial analysis. We run this work as part of our data labeling services.
A keypoint dataset consists of point coordinates, visibility flags and class labels, delivered as COCO JSON, MPII, custom JSON or CSV. For 3D tasks, depth-aware (x, y, z) coordinates add volumetric detail. If you need a different output format, our data conversion team can handle it. New to the topic? Our guide to data labeling covers the basics.
We label faces, hands, full-body skeletons and 3D keypoints, and track landmarks frame by frame on video.
As part of our data labeling services, we mark exact coordinates for keypoints and reference markers on images and video. These labels support object localization, spatial alignment and 3D reconstruction. If the project also needs captions or text labels, our text annotation team works under the same QC process.
Since 2017 we've processed 810M+ images, including 38M+ landmark and keypoint images. Our clients are mostly in automotive ADAS, medical imaging and retail and e-commerce, with further work in agriculture, fashion and sports. We define the taxonomy, point structure and labeling rules with your team, so each coordinate matches what your model needs.
Each keypoint type needs different handling, from dense facial grids to body pose with occlusion.
We label keypoints for AI teams in healthcare, automotive, retail, sports, agriculture, mapping, manufacturing and security.
Keypoints for vehicles, lane markers, pedestrians, curbs and road edges, used for depth estimation, collision avoidance and spatial reasoning in ADAS and self-driving models. For lane and road-edge data we also offer polyline labeling, and our automotive annotation work covers the wider ADAS pipeline.
Anatomical landmarks for diagnostic AI, surgical planning, orthopedic alignment and radiology automation. See our medical image annotation services for the full HIPAA-aligned workflow.
Product corners, garment fitting points, shelf reference markers and AR try-on landmarks. This sits alongside our retail annotation and fashion annotation work.
Crop nodes, canopy structure and terrain landmarks from aerial and satellite imagery. This is part of our agriculture annotation work, which also covers disease detection, biomass estimation and harvest planning.
Roof corners, land parcel reference points, terrain anchors and structural markers for GIS mapping and satellite analytics, used in urban planning, infrastructure monitoring and environmental AI. We deliver GIS-ready formats; our data conversion team.
Component reference landmarks, assembly-line positioning markers and mechanical joint keypoints for pick-and-place robots, quality inspection and automated assembly. If your robots also need object size and orientation, we offer 3D cuboid labeling.
Facial landmark datasets for identity verification, liveness detection and access control, plus hand keypoints for gesture recognition and touchless authentication. Face blurring and anonymization are available through our de-identification service.
Player pose estimation, body keypoint tracking and biomechanical motion annotation for performance analysis, coaching tools and gait analysis, across broadcast, wearable and video pipelines. See our sports annotation services.
We work on dense facial grids, occluded skeletons, 3D keypoints and video pose tracking.
Multiple anatomical or object reference points per image, from crowded scenes to frames with hundreds of closely spaced keypoints.
Each landmark gets an (x, y) or (x, y, z) value, used for alignment, measurement and depth analysis.
Partially hidden landmarks are labeled using visual context, depth cues and interpolation.
Keypoints on depth and LiDAR data for motion-capture analysis, 3D reconstruction and depth-sensing pipelines.
We track keypoints frame by frame to keep placement consistent across video sequences, for action recognition and motion analysis.
We assign landmarks per object instance, with class labels, in scenes with several subjects. Where you also need object outlines, we offer polygon labeling.
We design landmark sets, naming conventions and structural rules to match your model's requirements.
Supported Labeling Modes
Our workflow runs from project scoping and taxonomy setup through coordinate labeling, three-tier QA and delivery, built around a target of up to 99.8% placement accuracy.
We define landmark types, keypoint taxonomy, point-placement rules, occlusion handling and coordinate accuracy benchmarks with your AI team before any labeling begins.
We receive images and video over encrypted transfer, preprocess them and split them into annotator-ready batches inside an NDA-bound environment.
Annotators place (x, y) or 3D coordinates for each class: facial grids, skeletal mapping, hand joints, anatomical points and object reference markers. On video, they keep placement consistent across frames.
Every batch goes through automated deviation scoring, consistency audits, statistical sampling and expert sign-off against our target of up to 99.8% placement accuracy.
We integrate your feedback, refine landmark rules, update the taxonomy and adjust occlusion or density standards, iterating until the dataset meets your pipeline requirements.
We deliver landmark datasets in COCO JSON, CSV, HDF5 or custom schemas, with QC logs, audit trails and a dedicated account manager on long-term enterprise pipelines.
Six projects we have delivered, and what the clients reported afterward.
We work in the annotation tool your team already uses and deliver in the format your training pipeline expects, with no reformatting on your side.
The right labeling type depends on how precise your model's output needs to be, and what that precision costs. This comparison covers spatial precision, typical use and effort per image.
| Criteria | Landmark / Keypoint | Bounding Box | Semantic Segmentation |
|---|---|---|---|
| Output Type | Discrete (x,y) coordinate points or 3D joints | Rectangle or cuboid around object | Pixel-level mask per class |
| Best for | Facial recognition, pose estimation, gesture, skeleton, biometrics, AR/VR | Object detection — vehicles, people, products, general localization | Scene understanding — roads, buildings, surgical imagery |
| Spatial Precision | Point-level — typically within 1–2 px | Object-level (includes background) | Pixel-level boundary |
| Labeling Complexity | High — requires anatomical or structural knowledge | Lowest — fastest to annotate | Highest — slowest per image |
| Video / Temporal | Excellent — frame-consistent joint tracking | Excellent — box tracking across frames | Very high effort per frame |
| Precise BPO Service | This page — Landmark Annotation | Bounding Box Annotation → | Semantic Segmentation → |
Not sure which labeling type fits your project? Request a free pilot — we'll recommend the right approach based on your model architecture, keypoint density, and dataset volume.
Every batch passes three quality gates before delivery. Each gate looks for a different kind of problem, from placement and taxonomy slips to coordinate deviation.
The annotator checks their own work first, then a senior peer cross-checks it. This catches placement errors, taxonomy mismatches and guideline deviations before any automated scoring. Our annotation governance framework explains how we enforce these standards.
An automated check scores every keypoint against coordinate deviation benchmarks, flags point-count mismatches and picks out statistical outliers across the batch.
A QA lead conducts random sampling plus full-batch review on high-stakes projects. Client feedback loops are built in — corrections are applied and re-verified before final sign-off.
We use the same target of up to 99.8% accuracy for every landmark type. What changes is how each type is checked.
| Landmark Type | Points per Image | QC Method |
|---|---|---|
| Face Landmarks (68–468 pt) | 68 | Automated + Human Review |
| Hand Keypoints (21 joints) | 21 | Automated + Deviation Score |
| Body Pose (17–33 joints) | 17–33 | Three-tier QA + OKS Scoring |
| Medical / Anatomical Landmarks | Variable | Clinical Expert Review |
| Dense / Object Landmarks | 50–500+ | Automated + Sampling |
How an in-house team, a general-purpose BPO and Precise BPO compare on keypoint labeling.
| Criteria | In-House Team | Generic BPO — what to ask | Precise BPO |
|---|---|---|---|
| Keypoint Accuracy | Varies by team; deviation QC is not always in place | Ask for their QC process | Target of up to 99.8%, three-tier deviation QA |
| Setup Time | 8–12 weeks (hire, train, specialize) | Ask for a pilot timeline | Pilot in 24–48 hours |
| Scalability for Surge Volumes | Fixed headcount, slow ramp | Ask about surge capacity | 540+ in-house team, scales by batch |
| Cost | Baseline: salary, infrastructure and training | Quote-based | 40–60% Below US/UK Rates |
| Security | Depends on your own controls | Ask for certificates | ISO 27001, HIPAA and GDPR-aligned |
| Video / Temporal Keypoint Tracking | Possible but slow and inconsistent | Ask for a frame-tracking sample | Full frame-by-frame landmark tracking |
| Domain Specialist Annotators | Hard to hire and retain | Ask whether annotators are dedicated or crowd-based | Dedicated keypoint-trained specialists |
| Free Trial / Pilot | — | Often offered; terms vary | Free pilot batch, no commitment |
No platform fees and no lock-in. Choose the model that fits your keypoint density, volume and timeline. Every project starts with a free pilot batch.
Pay per labeled image regardless of keypoint count. Ideal for defined datasets with consistent density, such as hand joint sets or fixed-count pose estimation batches.
Priced per keypoint placed. Suited to projects where point density varies widely, from a 17-joint body pose to a 468-point facial grid, and per-image pricing doesn't reflect the effort.
An hourly model for complex landmark work such as medical anatomical mapping, AR rig placement, or any project where specialist knowledge makes per-unit pricing impractical.
A dedicated landmark labeling team at fixed monthly capacity, for enterprises and AI labs with continuous labeling needs, active learning pipelines or production model retraining cycles.
Our Pune team works across time zones, with support hours aligned to clients in the US, UK, EU, APAC, the Middle East, Australia, Canada and LATAM. We adapt our data handling to each region's rules, including HIPAA-aligned and GDPR-aligned practices for biometric and medical datasets.
Precise BPO is a Pune-based team that has labeled images and video since 2017. Our annotators cover facial grids, skeletal mapping, hand joints, 3D landmarks and anatomical keypoints for AI teams worldwide. Our data labeling services go beyond landmarks, and we also run online data entry, including vehicle data entry, medical claim data entry and product data entry, under the same NDA.
Start a Free Pilot →We have labeled keypoint data since 2017 and know where projects usually go wrong: occlusion, taxonomy drift and inconsistent point order.
Trained, NDA-bound annotators on our own team, not crowd workers, handling high-volume keypoint datasets.
Secure access control, NDA-bound workflows, audit trails and automated security monitoring, which matter most on biometric and medical landmark projects.
Annotator self-check and peer review, then automated deviation scoring, then an expert audit. Details are in the QA section above.
Compared with US or UK teams, with no platform fees and no lock-in.
We work inside your annotation platform and design the taxonomy with your team, so you don't need to switch tools.
We scale batch by batch, from a 50–100 image pilot to 1M+ images a month.
Our annotators maintain joint-level continuity through occlusion and rapid motion, which is the consistency sports, robotics and driver-monitoring pipelines depend on.
"We moved our facial landmark work to Precise BPO and saw the difference in our recognition model within a couple of training cycles. The point placement is consistent from one batch to the next, and when we flag something, it gets corrected quickly."
"Our surgical planning project needed anatomical landmarks placed by people who understood the clinical taxonomy. The Precise BPO team picked it up well and kept quality steady as the volume grew."
"Doing millions of keypoints a month in-house wasn't realistic for us. Precise BPO took on the volume, kept the taxonomy consistent across annotators, and their frame-to-frame tracking holds up well on our sports video."
Send us a sample and we'll run a free pilot batch so you can check quality before committing.
Answers to the questions AI teams ask us most often.
Landmark annotation involves marking precise keypoints, either (x, y) coordinates or 3D points, on objects, people, or environments within images and video. These reference points help AI models understand structure, position, and motion. It is widely used for facial analysis, pose estimation, gesture recognition, medical imaging, robotics, AR/VR, and autonomous navigation, wherever a bounding box isn't precise enough. Landmark annotation is one of the services we offer under our data labeling services.
Facial landmark annotation maps coordinates for the eyes, nose, lip corners, jawline and ears onto face images. These labels train biometric models to verify identities, track expressions, analyze gaze direction, and detect micro-expressions. Dense facial grids of 68 to 468 points provide the structural detail needed for accurate recognition, liveness detection, and emotion AI.
Landmark annotation covers facial keypoints, hand joints (21 points), full-body pose landmarks, object reference corners, road markers, anatomical points, and structural anchors. Supported use cases include AR/VR, sports biomechanics, robotics, medical imaging, autonomous vehicles, and any vision-based AI requiring coordinate-level precision across both static images and video sequences.
When landmarks are partially hidden or occluded, annotators use contextual visual cues, depth inference, and landmark interpolation to estimate and mark positions consistently. Occlusion flags are applied per client-defined taxonomy rules. This keeps labels usable in dense or partially obscured scenes.
Yes. We provide frame-by-frame keypoint tracking to maintain temporal consistency across video sequences. This is essential for sports action recognition, movement analysis, gesture-based HCI, and driver monitoring systems. Our annotators are trained in temporal continuity, so landmark placement stays consistent across frames even through occlusions and fast motion.
Landmark annotations are delivered in COCO JSON, CSV, HDF5, MediaPipe format, OpenPose JSON, DeepLabCut, or client-defined schemas. Outputs are structured for direct integration with training pipelines, evaluation frameworks, and dataset versioning tools. Delivery is available via AWS S3, GCP, Azure, or secure SFTP depending on your pipeline requirements.
We split large projects into batches and review each one at fixed checkpoints. With a 540+ in-house team, we scale to millions of keypoints per month. We update a shared guideline document whenever the taxonomy changes, so labels stay consistent as volume grows.
Our workflows are ISO 27001-aligned, HIPAA-aligned and GDPR-aligned. All annotators sign NDAs before any project access, roles are permission-scoped, and automated security audits run continuously across every project environment, whether the data is biometric, medical or general training data. You can read more about how we work on our about page.
Pricing depends on keypoint density, labeling complexity, volume and review requirements. We price per image, per keypoint, per hour or as a monthly retainer. Because we work from Pune, costs are typically 40–60% below US/UK rates, and every project starts with a free pilot batch. Our data labeling pricing guide has US and India benchmarks. Request a quote and we'll price it against your dataset.
Yes. Our annotators work within your internal tooling or any preferred third-party annotation platform — including Scale AI, Labelbox, CVAT, Roboflow, SuperAnnotate, V7, and others. We adapt to your stack rather than asking you to switch platforms.
Our 540+ in-house team members are trained for keypoint work rather than general labeling. Every batch goes through deviation checks, three-tier QA and expert review against our accuracy target. We have worked this way since 2017, work in all the major annotation platforms, and offer white-label capacity. Every project starts with a free pilot so you can check quality before committing.
Building an in-house landmark annotation team requires 8–12 weeks for hiring, training, and specialization — and fixes your capacity at the team size you can sustain. Outsourcing keypoint labeling to a specialist provider removes those bottlenecks: you get immediate access to a trained, dedicated team, a mature QC pipeline, and costs 40–60% below US/UK rates. For medical, biometric, or ADAS projects, our security framework also reduces the setup you would otherwise do yourself.
Pose and gesture keypoint annotation is used across sports analytics (player biomechanics and gait analysis), healthcare (physical therapy AI and surgical guidance), retail (AR virtual try-on and gesture-controlled shopping), security (touchless access), accessibility (sign language interpretation), ADAS (driver monitoring and fatigue detection), and entertainment (motion capture for gaming and VR).
Practical guides on data labeling, pricing, vendor selection and quality, for AI engineers, ML teams and computer vision leads.
Tell us what you need labeled and we'll start with a free pilot. The pilot starts within 48 hours after the NDA is signed, and pilot delivery takes 24–48 hours, where applicable. We label training data by hand in Pune, with a team that has done this work since 2017.
ISO 27001-aligned · HIPAA-aligned · GDPR-aligned
Since 2017 · 540+ In-House Team · Target of Up to 99.8% Accuracy
Your landmark labeling inquiry has been received. Our project team will review your requirements and respond within one business day with a tailored proposal and free pilot offer.
In the meantime, explore our full labeling services or reach us directly at +91 79726 20994.